http://www.nma.co.uk — The eight-week promotion extends the company’s existing £2m sponsorship of TV show Soccer AM with the on-pack promotion offering Frijj consumers the opportunity to play in the Frijj Swamp Soccer World Cup 2010.
Augmented reality will allow Frijj customers to interact with the brand by holding up a bottle in front of a webcam to gain access to a real- time environment. A Frijj Swamp Soccerette then appears to climb out of the bottle and perform an on-screen cheer.